Creating outstanding content requires creative thought and commitment. Here are some ideas that will fire up your imagination.
- Business Lessons. Talk about lessons that you have learned specific to your industry.
- Useful Tools. Review tools that you use in your life and business, and explain how those tools are used, create a video or promote an in-house tool and explain its benefits. You can also talk about how a tool you use every day has saved you time and money.
- Insightful Lists. Nearly everyone loves a useful list, with subjects like, “Top 5 Reasons to…” etc. Hey, watch out, you’re reading one now!
- Common Problems. Ponder common industry roadblocks people come up against, or questions that customers or others ask. Providing helpful answers to typical questions can be a gold mine of opportunity to write content that your target audience will love.
- Industry News. Provide opinion pieces about the industry that you know will interest others. For instance, if you are in the property management business, then you could comment about mortgage rates as they occur.
- How-To Tutorials. Another area people love is “how-to” content. You could write about a 5-step process that shows people how to do a useful task, or interview an expert and write about their insights.
- Company Culture And Values. What it is like to be part of your team and how have your values helped build employee and business relationships.
- Industry Events. Are there events or conferences coming up that relate to your business? Or can you write about what happened at the events after they occurred?
- Industry Research. Talk about the research that is going on in your industry. Make a prediction about how a new policy or technology will impact the future.
- Promotional Content. Host a contest and give away a new product, tickets to an event, or a free consultation. Give updates on how the promotion is going and celebrate the subsequent winners.
Next Ideas are on Content Writing Part 2.
